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Interview of the month

Interview with Mr. Dimitrios Drisis

CEO Romania and Moldova

Mrs. Anamaria Diaconescu – HRCC Director: AD

Mr. Dimitrios Drisis – CEO Romania & Moldova Adama Agricultural Solutions:DD

AD: “Dear Dimitris, thank you for accepting our proposal for the summer 2019 interview, you are our second “HRCC member in the loop” and it is a real pleasure for me to discuss with you aspects that our readers would be interested in.
I will start by asking you to present the company you are representing as well as the main projects that are currently ongoing, the novelties in the agribusiness sector, the innovation, new technologies and trends that are shaping the segment your company is part of.”

DD: “Dear Anamaria, thank you and the Hellenic – Romanian Bilateral Chamber of Commerce for the kind invitation, I am proud to be one of the first members involved in this project and I wish you great success with this initiative.
First of all I would like to mention that Adama has its roots in the small country of Israel where the newly established country was trying to feed itself and survive in a hostile environment. Since 1949, the company has managed to grow internationally and reach the top position globally as an off patent producer.
Since 2013 we are a Global Commercial Arm of ChemChina and since 2018 registered in the International Stock Exchange of Shanghai.
Our main shareholder, ChemChina, has recently acquired Syngenta creating a global top company .
We produce crop protection chemicals for agriculture and can cover almost all the needs of the Romanian farmer in almost all major crops.
Concerning your question on the new technologies in agriculture, these are the top priorities in agriculture innovation:

  • The data enabled agriculture that focuses on the economic activity of agriculture optimising the cost of the inputs maximising the output. Precision agriculture is the main area of research with drones, robots and data management as the key areas of focus.
  • The Agricultural Bioscience is the next, using microbes and / or symbiotic organisms with the goal of using natural resources (Phosphorus bound in the soil) or through biological crop protection releasing natural enemies of pests etc.
  • Automation and Robotics that solve the problem of finding manual work at the peak periods and / or human error
  • Efficient supply Chain, Logistics and Processing,(movement from the field to the consumer, from farm to fork minimising also the food waste and optimising quality and safety. It is a very critical issue considering the movement of the population to urban spaces.
  • New business models as the indoor agriculture using LED lighting and water soluble nutrition in vertical areas, or internet based trading etc.

All innovation in agriculture starts from the social need of food (where does it need to be available and when) and what is the (economical) value that creates for the farmer.


The level of investment globally increases substantially and the shift is due to 4 reasons:


  • Farming gradually becomes capital and technology intensive and specialised
  • There is an imbalance between supply and demand
  • Shifting in social participation and consumer preferences
  • A confluence of new hardware technologies that freed computation from the desktop and automated multivariate collection of big data


AD: “What about the agricultural market of Romania versus other markets. What is our competitive advantage, our opportunities and maybe some risk factors that companies like yours should have in mind?”



DD: “Romania is one of the most important players in the EU in terms of planted area with a 9% share. In terms of harvested production the share is at the level of only 5% due to low yields and low efficiency. Romania is among the European Union member states with the least efficient farms, mainly because of the highly fragmented land ownership, and lack of adequate irrigation. The land ownership issues gradually are solved, investments in agriculture are increasing, logistics and transportation are optimized. We have witnessed an impressive development in agriculture the last 10 years. Grains, Oilseeds but also wine.

Romania continues to strengthen as a grain and oilseed producer and as a leading exporter among EU member states and agriculture becomes more and more efficient. Looking at the European map there are very few places in Europe where agriculture can grow at the pace of Romania and what I normally share with the Romanian farmers is that they are very lucky to operate in Romania. Outlook for the future is very positive for farming as well.”



AD: “Are there some success factors or a magic recipe for being successful in this industry?”


DD:

”There are some factors that definitely influence being successful and gaining a good reputation in this market. We have always emphasised on professionalism, discipline and keeping our promises to our clients and all these accompanied by high quality of end product/service, knowledge of the market and of what is do-able or not and, last but not least, our expertise on the specifics of the local know how in terms of construction in Romania.


Adama is one of the world's leading crop protection companies. We strive to Create Simplicity in Agriculture – offering farmers effective products and services that simplify their lives and help them grow. Efficiency, simplicity, farmer centrism are operating principles on which the company operates ”



AD: “Thank you Dimitris, wish you great success with all your plans. For us as a Chamber of Commerce is very important to see that the Hellenic entrepreneurial presence in Romania is strong and successful, this makes us proud and continuously working for providing further support, advice and expertise.”



www.adama.com